Barnes Logo Redesign
The Barnes logo redesign project was initiated to update Barnes Group Inc.'s existing logo and overall branding. This encompassed creating mockups for the website landing page, merchandise, print materials, brochures, stationery, and physical location visuals/signage. As a part of the rebranding process, I developed logo specifications and the visual identity for the company. The logo specifications included a set of guidelines detailing proper usage and requirements for the logo. Additionally, the visual identity booklet, also known as a brand identity manual or visual style guide, outlined the visual elements and guidelines for Barnes' rebrand.
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Role: Branding Design, UI Design, Graphic Design, Marketing
Tools: Illustrator & Photoshop
Duration: 5 weeks
Barnes Group Inc. Original Logo
Barnes Group Inc. original logo analysis includes change of font style from serif to san serif, modernizing the type style. Remove the italicized lettering. Current logo is outdated and does not strongly represent the mission of the company.
Barnes Logo Redesign
Barnes Mission
"Leveraging world-class manufacturing capabilities and market-leading engineering, we develop advanced processes, automation solutions, and applied technologies for industries ranging from aerospace and medical to personal care, mobility, and packaging."
Barnes logo specification is sought out to define the brand, protecting and maintaining its visual identity. I have created these guidelines to implement a structured means of reproduction for various purposes. These guidelines will help reproduction procedures and understand the technical use for future brand communication decisions.
A visual identity typically outlines key components such as the brand’s logo, fonts, color codes, and other visual elements. It ensures consistent representation of the brand across all platforms and channels, while also providing proper usage of these elements. A well-defined visual identity strengthens overall brand recognition, making the brand more memorable and trustworthy. It also supports marketing efforts by reinforcing the association between new products or services and the established brand, helping to build a cohesive and recognizable brand image.
