Peace+Love Website Restructure
Peace+Love movement is a social cause marketing platform that has a special commitment to world peace and nonviolence. Reorganizing content involves restructuring and optimizing how information is presented within a digital product or platform to improve the user experience. For the Peace+Love website, the goal was to create a more user-centered and efficient experience by rearranging existing content to be more intuitive, accessible, and relevant to users. Based on user feedback, I discovered that visitors were most interested in the organization's mission and ways to get involved. As a result, the "Take the Pledge" feature was prioritized and turned into a prominent call-to-action (CTA), while other information was recategorized according to frequently asked questions gathered from surveys.
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Role: UX UI Design, User Research, Information Design
Tools: Sketch & Illustrator
Duration: 4 weeks
Goal of Research
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The goal is to understand what users seek in a nonprofit organization's website. Are they primarily looking for information, or do they want to actively get involved? What objectives are they hoping to achieve? Additionally, how can the site engage and inform existing members to keep them involved?
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Participants in this study include a diverse group of individuals interested in contributing to community-based organizations and supporting local charities. This group includes students, parents, victims, and local officials.
RECOMMENDATIONS
Reorganize existing content to focus on stories of victims while highlighting the "Take the Pledge" feature and why it matters.
The site will assist with solving people's problems and connect them to others who have experienced similar situations for support and to relieve stress.
Goals to reach include getting more people to pledge and become aware by involving people from the community.
SURVEY RESULTS
Out of 45 responses, 83% of people surveyed that Goals/Mission of the organization is the top feature for a non-profit website. Secondly, How to Get Involved at 57.4% is one of the top features for this type of website.
Website Content Audit Before Reorganization of Content
Before the reorganization, Peace+Love's website contained a large amount of information targeting various audiences, including the general public, current members, new/interested members, and specifically HBCU college students. Based on survey findings, content quality was ranked on a scale of 1-5 in terms of importance. The results indicated that the website could be streamlined into four main navigation categories: Home, Take the Pledge, News, and Shop.
